Welcome to "Digital Marketing Mastery," a comprehensive guide designed to empower readers with the knowledge and skills needed to excel in the dynamic world of digital marketing. In today's interconnected and rapidly evolving landscape, mastering digital marketing is no longer an option—it's a necessity for businesses and individuals seeking to thrive in the digital age.This book is your roadmap to understanding and harnessing the power of digital marketing strategies to achieve your goals, whether you're a business owner, a marketer, or someone looking to build a rewarding career in the field. From the fundamental concepts to the latest trends and innovations, this book is your trusted companion on your journey to becoming a proficient digital marketer
Authors
Nirmal Kaur
Nirmal Kaur Started career with Sri Guru Teg Bahadur sen sec school, Haldwani, Nainital .B.com, M.com,B.Ed, Ph.D (Commerce) from Kumaun University, Nainital .Topper of the institutions in academic years. Served in different degree colleges at different designations, (teaching and administrative).Worked as HOD, department of commerce, in Guru Nanak National College For Women, Nakodar (Punjab).Published many research papers in ugc care listed national and international conferences and seminars. Attended many national and international seminars and conferences. Attended many national level faculty development programs and discussions. Member of editorial board of national and international journals. Written many books with national publications.
Karamvir Sheokand is Associate Professor at Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak (Haryana). He received his Doctorate in Management Sciences from Jai Narain Vyas University, Jodhpur (Rajasthan) and Post-Graduation in Business Administration from Pune University, with specialization in Marketing. He has to his credit 21 years of experience in defense services as he has been a combatant member of Indian Air Force and 13 years of Post Graduate Management teaching experience. He has contributed about 52 papers in conferences and seminars and has conducted many training and workshops for management students. His areas of interest are Organizational Behavior, Marketing Management, Digital Marketing, Training and Development, Leadership, Human Resource Management, Strategic HRM, Cross Cultural HRM, Consumer Behavior, and General Management.
N Chandan Prasad, currently working as Professor & Vice Principal, Bheemi Reddy Institute of Management Science, Adoni-518301. Worked with UBS (Union Bank of Switzerland) in 2008 and later on worked in CTS (Cognizant Technological Services) up to 2013. Completed training programs from NITTTR Chennai, attended more than 10 workshops on SPSS and Research, he has attended 7 faculty development programs from premier institutes across India, he has penned down 2 chapters in 2 books (titled as Green Entrepreneurship Four point 0 and Conundrum of e- Governance in Indian context). He has published articles in international and national journals ‘both print and online. He has 2 Scopus in his name. He has edited 2 books. Attended many numbers of National and international seminars and webinars and so on.