We live in an age where influence has become one of the most powerful currencies. From a teenager sharing beauty tips on TikTok to AI-generated avatars amassing millions of followers, the way people connect, communicate, and consume has been transformed. Brands no longer rely solely on billboards, TV commercials, or even traditional digital ads—they rely on individuals, communities, and networks of trust. This book was born out of the need to make sense of this transformation: to unpack how influence is created, leveraged, measured, and sustained in an increasingly complex social media ecosystem.
Authors
Jitendra Patel
Jitendra Patel seasoned marketing professor and passionate educationist with over 14 years of experience in shaping future leaders. He is a PhD in e-marketing from Devi Ahilya University, Indore and done his executive degree in Digital Marketing from IIM Amritsar. He has also got two patent register in my name. He has given consultancy and subject area expertise to some online teaching platforms. He also a professional Hindi Blogger where he writes on spiritual, Indian culture, motivation, and management. He keeps on conducting regular webinar and speaker on design thinking, blogging, content creation, digital marketing, entrepreneurship, and artificial.
Dr. Malpani is a passionate academician, perfect blend of science and management, a motivator and a philanthropist. Having more than 20 years of teaching experience and 2 years of industrial experience, he has taught at UG, PG including engineering and professional courses like CA, CS. He has published patents and several research papers in edited books, National and International Journals of repute including the papers in Scopus, ABDC and UGC listed journals. His area of interest includes AI, Machine Learning, HRM, OB, Psychology etc