Book Details

Current Trends in Business  Management Practices:  Innovation, Entrepreneurship,  and Sustainable Development

Current Trends in Business Management Practices: Innovation, Entrepreneurship, and Sustainable Development

Editor(s): Harpreet Singh, Ramandeep Kaur, Harneet
Format: Single-Component Retail Product (Book)
Year of Publication: 2025
Publisher Name: National Press Associate
ISBN 978-81-988465-5-6
Price Paperback: ₹800.00

About the Book

In an era characterized by rapid technological advancements, globalization, and dynamic consumer expectations, business management practices must continuously evolve to remain relevant and impactful. The convergence of innovation, entrepreneurship, and sustainable development has emerged as a critical focus area for organizations striving to achieve long-term resilience and competitive advantage. This book, Current Trends in Business Management Practices: Innovation, Entrepreneurship, and Sustainable Development, presents a compendium of contemporary research and practical insights from scholars, early-career researchers, and industry professionals. Drawing on diverse perspectives, the chapters explore transformative approaches across core functional areas—Marketing, Finance, Human Resources, and Operations—highlighting how innovation drives performance, entrepreneurship fosters adaptability, and sustainable practices ensure long-term societal and environmental wellbeing.