Book Details

Paradigms of New Age Marketing

Paradigms of New Age Marketing

Editor(s): Rohit Bansal
Format: Single-Component Retail Product (Book)
Year of Publication: 2019
Publisher Name: National Press Associate
ISBN 978-93-85835-66-7
Price Paperback: ₹1,000.00

About the Book

‘Paradigms of New Age Marketing’ presents a collection of chapters addressing exhaustive coverage of most significant topics related to marketing. It highlights how marketing is transforming in a globalized and digital economy. The traditional approach to marketing is no longer sufficient to address the emerging issues in marketing. The editor has selected premier marketing scholars and provided them the opportunity to explore their area of expertise. The authors have done remarkable job in major areas of marketing as well as provided valuable inputs for further research. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India, the book offers a unique and insightful read for audience. The nineteen chapters included in book have been selected through blind review process. While the focus of the chapters is on India, the lessons learned can be generally applied. The book will be invaluable to policy makers, research scholars, faculty members and all the readers.

Authors

Dr. Rohit Bansal

Dr. Rohit Bansal

Dr. Rohit Bansal is working as Assistant Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He has done Ph.D. in Marketing from Maharshi Dayanand University, Rohtak. With a rich experience of 12 years, he has achieved growth through robust and proactive academic initiatives. He has authored 4 books and published 65 research papers in various national and international journals of repute as well as attended 25 international and national conferences, workshops, FDP programs across India. His area of interest includes marketing management, organizational behaviour, sales & distribution management and organizational change & development. He is on editorial board as a member in more than 45 national and international journals as well as acted as session chair in International Conference on Emerging Technologies in Education, Science & Business (ICETESB 2018) organized by Academic Research in Science, Engineering, Art & Management held on October 8, 2018.

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