Marketing evolves in sync with the always volatile consumer behavior. Marketing 1.0 perspective was product driven where providing better products to consumers was the key factor. Whereas Marketing 2.0 was built around meeting the consumer requirement satisfactorily. In Marketing 3.0 perspective focused on caring for human behavioral aspects while dealing with consumer so that they can be optimally delivered. Marketing 4.0 was more about dealing with digital technology’s influence on consumers’ behavior and way outs. During all phases, the environmental factors influence marketing and customers in all regards. But, out of the various factors, now technology is the factor which influences the consumer behavior in large in this era. The era is called to be the Digital Era, internet
services in 5th generation speed have reached to the interiors. Statistics supports that more than half of the world’s population is using internet-based services. Hundred percent of youth living in U.S. is using internet and all other younger and older age segment have also started using web services in one or other forms. The global scenario is also not so different, consumer internet usage manifolds for variety of needs. Marketing 4.0 noticed the shifting of commercial activities to internet-based platforms like Website Trading, E- Commerce, E- Retailing, E- CRM etc. Also, the comparative presence of consumers on social media was quite low. The search engines have never been so able to gather all relevant consumer information before. In 2021, marketers have dominating presence on internet as to respond to changed consumer web behavior. Consumer searches all relevant information online and makes decisions accordingly. Their presence and time spent on internet has increased significantly. This has given an access to marketers to all kind of behavioral aspects of consumers. They can individually analyze the consumers on various parameters while targeting them. Trends are towards hyper personalization in marketing strategies. All these factors have paved way for foundation of Marketing 5.0 wherein to deal with relatively never explored situations and concepts.