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About the Book

The changes faced by modern day business are distinctly different than those of past years. The world is undergoing changes and facing challenges on various fronts for the growth and development of the country and making it a better place. Some of the issues are to promote sustainable agriculture by adopting efficient business models for achieving food & nutrition requirement, creating new jobs to provide opportunity for the unemployed & the millennial who will seek employment in coming years. The macro environment factors such as political economy affecting global economy are playing a key role in the world of business. The backlash against globalization as witnessed after Donald Trump’s new trade barriers and trade wars with China and the rest of the world, rising crude oil prices, the US Fed’s series of rate increases are a few examples. Conversely, the micro-environment is also significantly influencing the macroeconomy. For instance, the tech startups and disruptive technologies are redefining the macro-economic environment. Disruptive innovations due to internet have redefined the trade and business through e-commerce, digital payments and new ways of delivering products and services.

Authors

Dr. Pallavi Kataria

Dr. Pallavi Kataria working as an assistant professor in commerce at LRDAV COLLEGE JAGRAON. She has a teaching experience of nearly around 12 years. She is M.com(e.com), UGC-NET with JRF, PhD.She has presented many papers in State national and international conferences. She has also published many papers in journals of national and international repute. she has attended conferences, workshop and also acted as a resource person.

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Dr. Radhika. H

Dr. Radhika. H., M.Com, MBA, NET (Management), SET (Commerce), Ph.D. • Working as Principal, TSWRDC (W), Sangareddy, Telangana. First rank (Scored highest marks) in Ph.D entrance interview. Having more than 16 years of teaching experience at PG level (M.Com and MBA). Authored book titled “Life insurance Subsidiaries of Commercial banks and Other Life Insurance Companies – A ComparativeStudy. Received best teacher award by IARA, and SIMATS. Presented 26 research papers at Various National and International Seminars/ Conferences. Published 29 research papers in various International/ National peer reviewed, referred, indexed, UGC Care listed and Scopus Active Journals with ISSN number.

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Dr. Harinder Kaur

Dr. Harinder Kaur is currently working as an Assistant Professor in Department of English of SSM College, Dinanagar. Her specialization is American literature. She has enriching experience of more than 10 years in field of teaching, administration and research. She has been bestowed with several awards for her literary genius as she got Best Women Educationist Award by Indian Solidarity Council, New Delhi. and Excellence Faculty Award by Shri Paramhans Education & Research Foundation Trust. She has published good number of research papers in UGC approved/Scopus Indexed/ Web of Science journals of good repute. She has presented papers in numbers of national/ international seminars, conferences and workshops. She is a proud author of number of books. She is a member of several reputed academic and administrative bodies.

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