Transitional Shift in Commerce, Management and IT: Challenges & Opportunities

Editor(s): Munisha, Manpreet Kaur
Format: Single-Component Retail Product (Book)
Year of Publication: 2022
Publisher Name: National Press Associate

ISBN 978-93-90863-68-6

Price Paperback: ₹1,000.00

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About the Book

This edited book contributes significantly to the field of Commerce, Management and Information Technology and addresses the challenges and opportunities in these fields. Excellent research scholars in the relevant areas were selected by the editors to provide valuable addition to the existing knowledge in the subjects. Transitional shift involves the re-orientation of people, product and processes in response to change in society and various fields of IT, Commerce and Management. The pace of change in business today is faster than ever. Technology is developing at a blistering speed, and everyone involved needs to drive value from the latest innovations. The coming era will deliver changes in a many forms for everyone. So, transitional shift will be the key to ensure its change for the better. This book provides insightful and valuable material to readers, scholars, policy makers and all those who are interested to enhance their knowledge base.

Authors

Prof. Munisha

Prof. Munisha, (M.Com, UGC) (M.Ed) is presently working as an Assistant Professor (Commerce) at Gujranwala Guru Nanak Khalsa College, Ludhiana with specialisation in Business and Taxation Laws with 20 years in under her belt. She has an ardent passion for community service and has devoted herself to various causes such as blood donation drives, vaccination campaigns, education against use of plastic products, Chinese strings and drugs. Her infatuation with literature developed in her academic days when she started composing poems related to topics close to her heart. Her anthology “MERE EHSAAS” and “ALPHAAZ” is a culmination of years of work doling out emotions at her heart’s core.

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Dr. Manpreet Kaur

Dr. Manpreet Kaur, M.Com, UGC and Ph.D. is presently working as an Assistant Professor (Commerce) at Gujranwala Guru Nanak Khalsa College, Ludhiana and has 13 years of experience at graduate and post- graduate level in the field of Marketing and Corporate Laws. She completed her Ph.D. from Punjabi University, Patiala under the title “Effect of Peer Group Environment on Consumer Inclination towards Sales Promotions”. She has 5 research papers to her credit published in journals of national and international repute and presented more than 20 papers in various seminars and conferences.